Case Study
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Tracy McGrady x OBL: Capturing the Heart of Home Court
From NBA Hall of Fame to trailblazing the 1v1 basketball scene.
We took Tracy McGrady's Ones Basketball League from concept to a fully produced 5-episode series that went beyond the games - we crafted the untold stories of every player in the tournament, transforming raw streetball talent into compelling character arcs that captured the soul of competitive 1v1 basketball.
In-Person Shooting
Creative Direction
Directing On-Site Interviews
Full Video Editing & Motion Design
Story Packaging for YouTube Series
409,104
Views
3,898,055
Impressions
What We Cooked
EPISODE 01
EPISODE 02
EPISODE 03
EPISODE 04
EPISODE 05
